BRIDG | Business Research and Information Development Group

BRIDG:
Business Research and Information Development Group


Determining the characteristics of your customer will assist you in developing and implementing successful strategies to get your product or service to the consumer. Important questions to consider are: What does your ideal customer look like? (Attributes such as age, sex, race, ethnicity, occupation, marital status) Where does your ideal customer live and work? (Locations such as urban, rural, suburban) What are the achievements of your ideal customer? (Accomplishments such as education level attained, household ncome, number in family)
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